Agency Team


Lucien C. (Bay) Proby III
President and CEO
Richard Westlund
Senior Writer
Sandra Holmes
Office Manager


Proby & Associates, Inc. was established in 1987 by Lucien C. (Bay) Proby III who serves as President and CEO. Prior to establishing P&A, Mr. Proby was Senior Vice President of Corporate Communications for Chase Federal Savings Bank, a prominent South Florida banking institution. Prior to that, he worked for Hank Meyer Associates, one of the nation's largest public relations firms and was a journalist with several Florida West Coast daily newspapers. A Miami-Dade County native, Mr. Proby is a BA graduate of the University of Florida, Past President of The Public Relations Society of America (Miami Chapter) and is an Accredited Practitioner of Public Relations (APR). He is also a past member of the American Marketing Association, the Bank Marketing Association and the Advertising Federation.

Mr. Proby's community service record is impressive. He is a three time Area Chairman of the Lou Rawls Parade of Stars Telethon benefiting UNCF and Florida Memorial College. For twenty years, he was involved with crime fighting organizations in Miami-Dade County, having served on the Board of Directors of the Miami Crime Commission and as a board member of Citizens' Crime Watch of Miami-Dade County. Over the years, he has also served on various Boards of Directors, including Junior Achievement of Greater Miami, and Boy Scouts of America, South Florida Council.

He is currently on the Executive Board of Boy Scouts of America, a Trustee of the Greater Miami Chamber of Commerce, a member of the Executive Association of Greater Miami, the University of Florida F Club and Gator Club of Miami-Dade.

Mr. Proby is listed in Who's Who in the South and Southwest and Outstanding Young Man of America. Mr. Proby served in the United States Marine Corps from 1968-1974.

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