What We Do


Print and broadcast advertising - We coordinate advertising programs for our clients, whether a single radio flight or a multi-media campaign. We provide a complete strategy to the client, supervise all buys and measure results.

Issues and crisis management - Media preparedness planning. Spokesperson and staff training. Situation research. Issues/crisis supervision. Press conferences and interview training. Polls and surveys. Measurement.

Media relations and publicity - News and feature story placement. News release placement. Tracking results. Qualitative and quantitative measurement.

Bylined articles - General and business market placement. Professional and industry-specific placements.

Marketing communications - Brochures and newsletters. Web site copywriting and graphics. Point-of-sale and exhibit space displays. Annual reports. Direct mail and personalized mailings. Video presentations. Press kits.

Product marketing - Product promotion. Rollout strategy. Tracking results. Measurement.

Event planning and coordination - Conceptual development. Event media coverage and publicity. On-site food, beverage and entertainment. Awards and trophies.

Public speaking - Video and PowerPoint presentations. Speech writing.

 

How We Work With Our Clients


For our clients, Proby & Associates, Inc. ...
  • Establishes planning meetings to determine program goals and objectives.
  • Develops agendas and timelines to prioritize the work.
  • Plans strategy implementation schedules.
  • Conducts regular update sessions to monitor progress and receive feedback.
  • Supervises performance analysis.
  • Measures results.

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